![]() But the next day, the day after that, days five, seven, 14 days go by it has a chance to evolve and come into its own in the can. When you put it in a can, I swear that day I take it home it’s good, it’s really good. Right there on the lip of the can, it says to drink fresh. Heady is one of the most sought-after beers in the country, and people come from great lengths to get as much as they can. It drives customers into their stores, and it’s beneficial for all. It’s important to us that it helps these stores a lot. We recognize our impact on the local market, and the Heady Topper where it’s sold now will continue to be available there. It’ll be mixed cases of Heady, Focal and Crusher. We’ll have an allotment of cans for each day, and we’ll make sure that every day that we’re open, the five days that we’re open, you’re guaranteed to get beer. John Kimmich: We’re going to do things a little bit differently this time. Hip hop trio Naughty By Nature was blasting over the impressive sound system, because the brewer wanted to make sure that the music at his brewery is never overpowered by crowd noise.Īll About Beer: After you closed the brewery and cannery in Waterbury to the public, there have been fans clamoring for this new space to open. All About Beer caught up with John Kimmich at the new brewery days before beer was rolling off the canning line. Fully funded by founders John and Jen Kimmich, the 30-barrel brew house, tasting room and gift shop are about 10 miles from where they got their start first with a Waterbury pub and, later, a cannery up the road. This July, the Alchemist Brewery was to open a new space in Stowe, Vermont, where enthusiasts and cult followers can once again pick up the famed double IPA (which is largely credited with spurring the current New England IPA movement) directly from the source. This interview appears in the September issue of All About Beer Magazine.Ĭall this the house that Heady Topper built. To hear more about this scheme and career development plans and how they can support pub performance and growth, attend our Pub Skills: HR Summit event on 27 February.The Kimmich family: (left to right) Charlie, John and Jen with their Border Terriers Rico and Cookie. The Alchemist’s Jenny McPhee, head of brand, and Hannah Plumb, head of restaurants operations, will be speaking about the Currency for Kindness scheme at the Pub Skills: HR Summit on Tuesday 27 February.It opens people’s eyes to different things. On top of that it helps people bond together because you might be going to an opportunity with somebody you don’t usually work with. We’ve seen that at our new Nottingham site. I’ve noticed, with the war for talent, when we have gone to the recruitment day for sites in new cities, people have come specifically because they’ve heard about this initiative or things that we’ve done. The scheme has definitely helped with staff retention. ![]() Has it helped with staff retention and employee development? Our employees have had their own experiences and I think it’s really personal. It shows it is not always about the food or a hot drink, there are other things that don’t really get talked about. So we’re looking at ways we can help by teaming up with a retailer. He realised that there was a need for sanitary products for women on the streets and that they weren’t really getting that. One of our general managers working with homeless charity Serve Our Brummies identified that, a lot of the time, it’s not necessarily about the food you're serving, its about chatting to people and understanding the things they need. ![]() We also volunteer with the Bridge Water Canal Project, which involves cleaning up the canal. We’ve got so many varied charities from youth projects to farms where we help with maintenance. It’s a very regular thing – we go once every two or three weeks.Ī lot of the time it’s an eye opener. We cook the food ourselves at site then we’d take staff over to serve it in the evening. One of the bigger charities we work with in Manchester, called Not Just Soup, is based on Oldham Street. ![]() It really is up to the guys on site, the opportunity is there and it’s up to them to make themselves known and volunteer to go to whatever project we’ve got going on. We have just opened our most recent site in Nottingham so, once that site is up and running, it will be in excess of 400 hours of time donated a month, across the country at 13 sites. It’s equivalent to one eight-hour shift a week per site. How much time can people take during work hours to volunteer in the community? ![]()
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